HOWE Q. WALLACE BLOG

CUSTOMER RESPONSIVENESS = SATISFACTION

There was a study of email behavior at a large company.Β  The study determined that email behavior was a predictor of customer satisfaction. Β 

We all have customers.Β  Some are paying customers that buy our products.Β  Others are internal customers, those that count on us to help them get their jobs complete. Β 

Here’s what the study found: Β 

  • Customers want a direct response.Β  Delays because you’re doing research or asking someone else are undesired.Β  They want answers.Β  They want to know the plan.Β  Silence is frustrating. Β 
  • Customers want simple responses.Β  You don’t have to use big words and sentences.Β  It doesn’t have to be flowery.Β  Sentences are better than paragraphs. Β 
  • Customers want quick responses.Β  If they must ask twice, you’re losing ground. Β 

Direct, simple, quick.Β  That’s a communication strategy that works.