HOWE Q. WALLACE BLOG

Focus on the ‘What’ – Leadership Insights from Phil Knight

“Don’t tell people how to do things. Tell them what to do and let them surprise you with the results.” – Phil Knight, Nike founder, in his book Shoe Dog.

Leaders often struggle with this challenge. They get promoted based on how they do things. But the more responsibility leaders take on, the more leadership becomes about the people on the team, the ones you trust and delegate responsibilities to.

Effective leaders learn to focus on the “what.” What is important? How well do the team members understand their roles, and what must each of them accomplish?

The best, most competent people have their own ideas about “how” to do things. They like having a say in schedules and methods. They value the freedom to create. When you allow them to shape the “how,” they leave their unique fingerprints on projects. This is how they develop their craft.

Phil Knight is right. Effective leaders are surprised daily by their teams’ creative abilities when they step away from the “how” and focus on the “what.”

-Howe Q. Wallace Jr