I’m touring Paris, France this week. I don’t speak French but there seems to be somebody around all the time who speaks English, so I’m getting by.

I went on a tour today of a French market and French food purveyors. Our guide, Wendy, taught us about meats, cheeses, breads and produce.

She told us about reading the signs on the door to interpret quality.

She noted some stores have plain names: butcher, baker, cheese maker as example.

But, the really good ones? They put their names on the sign.

Now, it’s not exactly practical for each of us to sign our work. But, it still causes the question: would you sign your work if you could?

Is it the quality your customer expects?

Would they remark at its consistency in size?

How about the craftsmanship? Accurately measured? Well packaged? Safe for use?

On time, no waiting?

You get my point. Our guide said those with their names on the sign are better than the rest. They have passion for their craft. They last when others fail.

Are you doing work you’d put your name on? It’s something to consider.